The Strategic Identity System
The Goal: Establishing Total Visual Authority Whether you are professionalizing a legacy brand or launching a new high-level initiative, your identity is the foundation of market trust. If your visual presence doesn't match the quality of your work, you are leaking credibility. This engagement is a comprehensive build of a scalable identity system designed to project the authority your business has earned.
The Deliverables (Your Technical & Creative Kit)
1. Strategy & Narrative Alignment
Brand Discovery Session: A deep dive into your business goals, target audience, and industry position.
Visual Direction Board: A strategic mood board to align on the "look and feel" before a single pixel is moved.
2. The Core Identity Suite
Primary Logo: The flagship mark for your brand.
Secondary & Sub-marks: Alternative layouts (horizontal, vertical, and icon-only) for use in tight spaces like social media profiles or small-print applications.
Black & White Versions: Optimized files for high-contrast needs like embroidery, etching, or simple documents.
3. The Professional Technical Kit
Master Vector Files (AI, EPS, PDF): Infinitely scalable files that will never pixelate, regardless of size.
Web & Digital Assets (PNG, SVG, JPG): Optimized for fast loading on your WordPress site and crisp display on high-res screens.
Color Profile System: CMYK (for print), Pantone (for manufacturing/signage), and HEX (for digital).
4. The Visual Language & Type System
Typography Hierarchy: Selection of professional fonts that communicate authority, including licenses/sources for your team.
Brand Pattern or Texture: A secondary visual element to add depth to your website and sales materials.
5. Practical Implementation (Immediate Utility)
Social Media Launch Kit: Sized headers and profile icons for your primary platforms.
The "Professional Presence" Sales Deck: A 10-slide master template (PowerPoint or Google Slides) using your new brand system.
Modernized Letterhead & Signature: Digital templates for consistent daily communication.
6. The Brand Standards Playbook
A concise, practical PDF guide explaining how to use your colors, fonts, and logos so your brand remains unified across all departments.
Starting at $4,500